Perfume Promotion Strategy of Myer

1. How does the company create awareness about its product?

    - Presenting impressive product images with detailed 3-D shooting angles.
    - Full description of product details, price and payment method.
    - Show product reviews below the product price and fees on the payment method.



2. How does the company attract consumers to try its products?

    By listing the product's distributors and retailers, consumers can find the nearest store location to try out the product.

3. How does the company provide product information to customers?

    Information is provided online through e-commerce sites and social networks to bring the fastest information to potential users.

4. How does the company retain loyal customers?

    Ensure product quality, which gives the company reputation and position in perfumery. Besides, the company also performs customer care services and continuously improves the quality of perfumes and product variety.

5. How does the company entice customers to buy more and use their products often?

    The company have policies such as free shipping, free trial of new products and recording customer feedback.

    In particular, they surveyed and cross-rated product users. For example, men's perfumes receive feedback from women and vice versa. We can assess the quality and demand of the product most honestly.

6. What promotions does the company use to identify more customers?

The company used a comprehensive promotional strategy, expanding the segments serving customers.

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